Integration of CCaaS and CRM is not just a trend, it’s indicative of an all-encompassing development where unified customer experiences are driving CX forward. In this environment, CCaaS configuration management is also extremely important to ensure all integrations made to your cloud contact center operations function seamlessly.
As we move forward, these integrations, and automated CCaaS management by extension, will continue to play a pivotal role in shaping the future of customer service.